4.6Free tierHubSpot
Best for: all-in-one
Free CRM and marketing; not Google-specific.

If Copper isn't the right fit—because you're not on Google Workspace, need a free tier, or want different features—these CRM alternatives offer strong options.
Read our Copper review for full details on features, pricing, and pros and cons.
Who should switch and which alternative fits best.
Copper is built for Google Workspace; alternatives include HubSpot for free CRM and marketing, Zoho CRM for value and free tier, Pipedrive for pipeline focus, Salesforce for enterprise, and Monday CRM for flexibility. HubSpot and Zoho CRM are common alternatives for non-Google or budget-conscious teams.
Common reasons teams look for a change.
HubSpot and Pipedrive work across ecosystems. Better if you're not all-in on Google.
HubSpot and Zoho CRM offer free CRM. Copper starts paid.
Zoho CRM and Pipedrive often cost less. Copper's Google-native focus commands a premium.
Editorially ranked alternatives we recommend.
4.6Free tierBest for: all-in-one
Free CRM and marketing; not Google-specific.
4.4Free tierBest for: value
Full CRM at lower cost; free tier.
4.5From $14.90/user/moBest for: pipeline
Pipeline-focused; integrates with Google.
4.5From $25/user/moBest for: enterprise
Maximum scale; Google integrations.
4.4From $10/user/moBest for: flexibility
Boards and workflows.
Side-by-side at a glance.
| Software | Best for | Starting price | Standout feature | Review |
|---|---|---|---|---|
Copper | Google Workspace | From $29/user/mo | Google native | Read review |
HubSpot | all-in-one | Free tier | Free; marketing | Read review |
Zoho CRM | value | Free tier | Value | Read review |
Pipedrive | pipeline | From $14.90/user/mo | Pipeline | Read review |
Salesforce | enterprise | From $25/user/mo | Enterprise | Read review |
Monday CRM | flexibility | From $10/user/mo | Boards | Read review |
When to choose each alternative.
Best for all-in-one
HubSpot offers free CRM and marketing; not Google-specific.
Best for pipeline
Pipedrive is pipeline-focused and integrates with Google.
Best for enterprise
Salesforce scales to enterprise with Google integrations.
Best for flexibility
Monday CRM offers boards and customizable workflows.
What to look for when comparing options.
HubSpot and Zoho CRM offer free tiers; Salesforce, Pipedrive, and others start paid. If you need zero upfront cost, narrow by free tier first.
HubSpot and Keap combine marketing automation and CRM. Pipedrive, Close, and Freshsales are sales-pipeline focused. Choose by whether you need marketing hub or just pipeline.
Copper is built for Google Workspace; Zoho fits the Zoho suite. If you live in one ecosystem, that may dictate the best CRM alternative.
Salesforce scales to enterprise with heavy customization; HubSpot and Zoho suit SMBs. Match the tool to your team size and admin capacity.
Pipedrive and Close are pipeline- and activity-focused. Monday CRM offers board-based flexibility. Choose by how structured your sales process is.
Head-to-head comparisons to narrow your choice.
More ways to explore.
Quick answers.