Quick verdict
Our take in a nutshell.
Monday CRM is part of Monday's Work OS: you get CRM capabilities on the same board and automation engine used for projects and other work. Deals, contacts, and pipeline can be modeled in customizable boards with multiple views—Kanban, list, timeline, and more. If you prefer to design your process rather than follow a fixed pipeline, Monday is a strong fit. Teams that already use Monday for project management can add CRM without adding another tool.
We like Monday for flexibility: you can adapt boards to your sales process, add custom columns, and automate steps across the board. The tradeoff is that it's less opinionated than Pipedrive or HubSpot—you may spend more time configuring. For teams that want CRM plus project management and don't mind some setup, Monday is a top choice.
Limitations: less out-of-the-box sales structure than Pipedrive, and less marketing automation than HubSpot. If you want a traditional pipeline-only tool, Pipedrive or HubSpot may feel more focused. If you like building your own process and want CRM and projects in one place, Monday is worth a close look.
Rating breakdown
How we scored this product.
Features
4.5Customizable boards, CRM templates, automation, and multiple views. Combines CRM with project and work management. Integrations are strong.
Pricing
4.4Per-user pricing; CRM features available from lower tiers. Can get expensive with many seats and add-ons.
Ease of Use
4.5Visual and intuitive for board users. Some setup required to match your process. Easier if you already know Monday.
Support
4.3Help center and support channels. Community and templates help. Quality is generally good.
Integrations
4.6Many native integrations and Zapier. Connects to email, calendar, and productivity tools. API for custom builds.
Pros and cons
What we liked and what to watch for.
Pros
- Highly customizable boards and views
- CRM and project management in one platform
- Strong automation and integrations
- Visual and easy to adapt to your process
Cons
- Less opinionated than pipeline-first CRMs; more setup to match sales process
- Can require more configuration than Pipedrive or HubSpot
- Pricing scales with seats and features
Who this software is best for
Ideal users and use cases.
Monday CRM is best for teams that want customizable boards and workflows beyond a traditional pipeline. Ideal for teams that already use Monday for projects and want to add CRM, and for those who prefer to design their own process. It fits sales teams that also manage projects or want one work OS for pipeline and execution.
Who should avoid it
Teams that want a ready-made pipeline with minimal setup should consider Pipedrive or HubSpot. If you need heavy marketing automation, HubSpot is a better fit. Strict sales-only teams with no project component may find Monday more than they need.
Pricing overview
What to expect to pay.
Monday offers multiple plans; CRM features are available from lower tiers. Pricing is per user; higher plans add more automation, views, and integrations. Check Monday's pricing page for current plans and CRM-included tiers.
Basic and Standard plans include boards and automation; CRM templates and features are available. Pro and Enterprise add more views, automation, and support. Compare tiers for your team size and need for advanced features.
Monday can be cost-effective if you already use it for projects and add CRM. Standalone CRM cost is competitive with mid-tier tools. Total cost depends on seats and add-ons; compare to Pipedrive and HubSpot for your scenario.
Starting price: From $10/user/mo
Key features
What stands out.
- Customizable boards
Model deals, contacts, and pipeline in boards. Add columns, statuses, and views that match your process.
- Multiple views
Switch between Kanban, list, timeline, and other views. Same data, different lens—useful for pipeline and project tracking.
- Automation
Automate status changes, notifications, and actions across the board. Reduces manual work and keeps workflows consistent.
- CRM templates
Prebuilt CRM boards for pipeline, contacts, and lead management. Customize from a starting point.
- Project and CRM together
Run deals and projects on the same platform. Link items and see context in one place.
- Integrations
Connect to email, calendar, Slack, and many tools. Zapier and API extend further.
Integrations
Plays well with your stack.
Monday integrates with email, calendar, file storage, and productivity tools. If you use Monday for work management, adding CRM keeps everything in one place. Standalone CRM users still get a solid integration set.
- Gmail & Outlook
- Calendar
- Slack
- Zoom
- Dropbox
- Zapier
- Many productivity tools
Alternatives
Other options we review.
Best Monday CRM alternatives — full comparison, pricing, and who each option suits.
HubSpotFull marketing and sales CRM; better if you want a traditional pipeline and marketing hub.
PipedrivePipeline-first; simpler if you only need sales and don't need boards.
Zoho CRMFull CRM at lower cost; good if you don't need board flexibility.
SalesforceMaximum customization; for enterprises that need scale and ecosystem.
Compare with other CRM software
See how Monday CRM stacks up head-to-head.
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