NAP Consistency & Local Business Listings
Canonical name, address, and phone across directories—how accurate listings support Maps, reviews, and call attribution.
Last updated: March 29, 2026
Operational hub: choose a source of truth (often Google Business Profile) and reconcile annually after moves or acquisitions.
SEO depth: local SEO for service businesses, how to rank in Google Maps. Measurement: what is call tracking.
Checklist
Publish once, audit quarterly.
- •Decide legal vs DBA display rules
- •Document phone hierarchy: customer vs tracking lines
- •Align hours and holiday closures everywhere
- •Close duplicate listings instead of ignoring them
FAQs
Quick answers.