Email Marketing Consent & CAN-SPAM Basics
Permission, honest headers, physical address, and unsubscribe handling—practical habits for US-focused promotional email. Not legal advice.
Last updated: March 29, 2026
Separate transactional from promotional
Receipts and appointment confirmations are not a license for unlimited marketing. Use clear opt-in for campaigns and document what subscribers agreed to—see how to build an email list.
Technical trust signals
Authentication supports compliance narratives with mailbox providers. Read SPF, DKIM, and DMARC next.
ESP defaults
Major providers like Mailchimp bake footer requirements into templates—work with their compliance docs rather than fighting defaults.