Call Tracking with Google Ads & Local Services Ads
Forwarding numbers, GCLID discipline, LSA call labels, and avoiding double-counted conversions—integration concepts for search advertisers.
Last updated: March 29, 2026
Read how Google Local Services Ads work, dynamic number insertion, and call tracking vs Google Analytics.
Product reviews: CallRail, best call tracking software.
Attribution hygiene
One naming sheet for paid, organic, and LSA.
- •Document which platforms own “source of truth” per lead type
- •Migrate CRM stages before importing ad platform conversions
- •Retest after sitewide tag or consent-banner changes
Clear expertise boundaries
BeltStack does not configure your ad accounts.
This guide explains concepts so you can brief agencies honestly. Implementation details change when Google updates interfaces—verify in your live account and with certified partners.
FAQs
Quick answers.