Business size and complexity
Solo freelancers often need simpler tools focused on invoicing and expenses; growing teams may need full bookkeeping, multi-user access, and reporting. Match the platform to your current size and where you expect to be in a year. See our accounting for small business guide for more.
Freelancers vs teams
If you're solo, invoicing, time tracking, and simple expense categorization may be enough—FreshBooks and Wave are strong here. If you have a bookkeeper or accountant, choose software they're comfortable with (often QuickBooks or Xero) and ensure role-based access fits your workflow.
Invoicing needs
Consider whether you bill by project, retainer, or one-off; need recurring invoices; or want clients to pay online. All of our top picks support core invoicing; FreshBooks and Zoho Books add strong client portals and automation.
Reporting depth
You'll want profit and loss, balance sheet, and cash flow at a minimum. QuickBooks and Xero offer the most flexible reporting; Wave and FreshBooks cover the basics well. If you need job or project-level profitability, confirm the tool supports it.
Tax readiness
Clean books make tax time easier. Look for bank feeds, categorization, and reconciliation so your records are accurate. Export and accountant access matter if you work with a pro. Most platforms support these; check that your accountant prefers or accepts your choice.
Integrations
If you use payroll, ecommerce, or payment processors, confirm they connect to your accounting software. QuickBooks and Xero have the largest app marketplaces. See our how accounting software works guide for an overview of common features.
Pricing and value
Compare total cost for your expected users and add-ons, not just headline plan prices. Wave is free for core accounting; Zoho Books and FreshBooks often undercut QuickBooks and Xero. Our accounting software pricing guide breaks down how providers charge.
Ease of use
Setup and day-to-day use should feel manageable. If you're not finance-trained, look for guided onboarding and clear navigation. FreshBooks and Wave are among the easiest; QuickBooks and Xero are more powerful but have a steeper learning curve. Considering a switch? See our QuickBooks alternatives guide.