Quick verdict
How these two tools differ.
Keap wins for small businesses that want marketing and CRM in one with often simpler pricing at low scale; HubSpot wins for free tier and scalability. Choose Keap for small-business-focused automation; HubSpot for free CRM and growth path.
Feature comparison
Side-by-side feature check.
SupportedPartial supportNot available
| Feature | Keap | HubSpot |
|---|---|---|
| Contact & deal management | Contacts, deals, pipeline | Contacts, deals, pipeline |
| Pipeline & stages | Customizable pipeline | Customizable pipeline |
| Reporting & dashboards | Reports and dashboards | Reports and dashboards |
| Integrations | App marketplace / API | App marketplace / API |
Pricing comparison
What to expect to pay.
Keap often starts around $159/month (flat); HubSpot has free CRM and per-seat hubs. Keap can be simpler for very small teams; HubSpot scales better and has a free option.
Pros and cons
Strengths and trade-offs.
Keap
Pros
- Strong feature set
- Good ecosystem
Cons
- Cost can scale
- Compare tiers
HubSpot
Pros
- Solid CRM
- Good value
Cons
- Depends on needs
- Compare add-ons
Best for
Which tool fits your situation.
Best for different needs
Each product suits different team sizes and workflows. Read our full reviews for detailed recommendations.
Alternatives
Other options we review.
More comparisons
Read full reviews
Dive deeper into each product.
For detailed ratings, features, and pros and cons, see our standalone reviews:
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FAQs
Quick answers.